About UAG
Background
URBAN ARMOR GEAR was founded in 2012 in Orange County, California – the action sports center of the world. Bored with the corporate world and unimpressed by the case offerings at the time, three founders got together and decided to create a case that could provide unrivaled protection for their phones in the most challenging situations.
UAG 為 iPhone 4 開發的第一款手機殼採用了 UAG 標誌性的圖案，其設計靈感源自於汽油桶。事實上，汽油桶是在第二次世界大戰期間首次普及的，它由壓製鋼製成，具有剛性和強度，同時也保輕量化，可用於運送汽油和水等液體給部隊使用。UAG 的汽油桶設計已成為其標誌性款式，旨在彰顯其高品質和軍用級強度的特質。雖然最初銷售緩慢，但直到三星S3推出後，UAG 的產品才真正引起了市場的關注。
透過高效、直接的宣傳手段，以及 UAG 在論壇、部落格（還記得那些相關貼文嗎？）與向技術愛好者贈送免費產品樣品本等方式進行行銷而為自己贏得了極高的聲譽。 很快，有關產品的消息開始傳開——例如顧客的手機在從建築物上掉下來、從高墻掉落、被汽車碾過，甚至更糟的情況下，UAG的強力保護使得手機毫髮無損。隨著這樣的故事一傳十，十傳百，有越來越多的顧客開始信任 UAG 的產品。
The fun didn’t stop there. As phone manufacturers put out larger and larger devices, the need for protection increased even further. UAG went to great lengths to prove our cases could stand up to the rigors of active lifestyles and embarked on a series of tests to demonstrate it our breakthrough design and functionality.
Some of our breakthroughs include:
The first major case brand to have all our products third-party certified to Military Standards (MIL-STD 810G 516.6)
第一家將 iPhone 6 送入太空（並讓它完好存活）的公司
The first Microsoft Surface Case to pass MIL-STD 810G 516.6
第一家將手機從行進中的車輛拋出（時速120英里）後仍能完好存活的公司
第一款堅固耐用的 Apple Watch 錶帶專為衝浪而設計。
Monarch Series 的問世，將5層防護與碳纖維及 Kevlar® 等先進材料完美融合
打造最堅固輕薄的 MacBook Pro 保護殼，通過美國軍規跌落測試標準
As the response from customers increased, we started getting more and more placement as outdoor enthusiasts and people from all walks of life came to appreciate the durability, quality, and style of our cases.
Today you can find UAG online at UrbanArmorGear.com, as well as the world’s largest retailers such as Amazon, Best Buy, Verizon, AT&T, T-Mobile, Target, and thousands of additional independent wireless retailers.
